Tuesday, August 22, 2006

Evaluating the Marketing value of Advertizing

Hello Language Tutors

We are testing some of the search functions to see what happens. As everone knows there are limited venues for Canadian tutors to promote their tutor services in a full contact format (phone, email, fax) showing certificates, teaching experience, education, specialties and tutor rates for instruction.

The web marketing experts say that Google, Yahoo and MSN facilitate over 75% of the searches. We used these three for our little sample.

On Yahoo we used "Canada English Tutors".
The first four are sponsored links in blue - one is for ebay - two are for internet tutors and one from Canada. The ESL in Canada pages came up #1, 3, 6, 7 and 10.

On Yahoo we used "Canada ESL Tutors".
There were no sponsored links. The ESL in Canada pages came up #1, 2, 4, 6, and 7.

On Yahoo we used "Canada Tutors".
There was one sponsored link. The ESL in Canada pages came up #1 and 2.

On Google.ca choosing the Canada Pages search for "Canada English Tutors".
Google has nine sponsored links to the right side. The ESL in Canada pages came up #1, 2, and 4.

On Google.ca choosing the Canada Pages search for "Canada ESL Tutors".
Google has eight sponsored links to the right side. The ESL in Canada pages came up #1, 2, and 5.

On Google.ca choosing the Canada Pages search for "Canada Tutors".
Google has five sponsored links to the right side. The ESL in Canada pages came up #3, 4, and 5.

On MSN we used "Canada English Tutors".
There were no sponsored links. The ESL in Canada pages came up #3, 4, and 6.

On MSN we used "Canada ESL Tutors".
There were no sponsored links. The ESL in Canada pages came up #1, 2, 3, 4, and 6.

On MSN we used "Canada Tutors".
There were no sponsored links. The ESL in Canada pages came up #4, and 5.

The cost of creating appropriate information to consistantly rank in the first 10 search results can be compared with the cost of becoming a search engine advertizer to determine which price is lowest cost or highest value for the business.

We will be experimenting with some advertizer campaigns and allowing sponsored links to see what happens. And nowfor our self promotion for tutor and school services.

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ESL in Canada Blog URL
http://eslincanada.blogspot.com/

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